Benefits
Get visible on the internet!
Most companies still register domain names for their own website or to handle e-mail communication. Private users also primarily focus on being present on the internet under their own “www.” address.
Registrations of important names under the top-level domain of one’s own country (e.g., .nl or .co.uk) still have the highest priority. Generic top-level domains such as .com, .net or .info are also regularly included in standard domain portfolios.
International domain names – why?
In the meantime, an ever growing count of companies decides for registrations of important names in various international top-level domains to supplement their domain portfolio.
- Presence in local markets: registration of a name under the top-level domain of a target country supports a company’s local marketing activities, for example by using a website in local language.
- Name in desired TLD not available: the desired name is already registered by a third party under .com or .de, but may be still available using the country-code of another country. Suitable for this type of registrations are foremost country-code top-level domains without registration restrictions.
- Defensive registration: a domain is registered in order to prevent any third party from registering that name. In doing so, nobody else may use the name for own purposes or to aimfully do harm to a company or trademark.
- Special top-level domains: some international top-level domains are marketed for specific industries or denominations (e.g., .ws for website or .la for Los Angeles) and may as such be used for special purposes.
What is a domain good for?
- Right of use: as a domain name registrant, you retain the exclusive right to use a specific name as a domain for the lenght of the registration period.
- Resolution in domain name system (DNS): your site or e-mail address is accessible using your name throughout the internet.
- Search engines: have become the prime path how visitors are directed to a website. Finding a suitable domain name may increase a website’s ranking in search results.
